Configure double opt-in

The double opt-in feature requires people to respond to an opt-in email to subscribe to your email marketing.

Important

You must choose whether to use the double opt-in feature before you create your first segment because Promote permanently saves the setting when you create your first segment. You can’t change it later.

The default setting is On. If you don’t want to use this feature, turn it off before you create your first segment.

With the double opt-in feature enabled, you can only add contacts to a segment if their subscription status is Subscribed. If you try to add contacts whose subscription status is Not Subscribed, Promote sends them an opt-in email.

Promote doesn’t allow you to add contacts to a segment if their subscription status is Unsubscribed. Contacts who want to subscribe must submit a sign-up form and respond to the opt-in email.

You can either display a confirmation message after a person completes the sign-up form, or you can display a webpage.

To configure double opt-in

  1. Select the down arrow next to your name in the upper-right section of the page.
  2. Select Library Settings > Emails.
  3. In the Double Opt-In section, do one of the following:

    4. If you want to And you want to display a Do this
    Enable double opt-in Confirmation message after a person confirms their subscription
    1. Select On.
    2. Under Sign Up Instructions, enter a message that tells the person to check their email to complete the sign-up process.
    3. To design an opt-in email, select Double Opt-In Email.

      4. For information on designing emails, see The email editor.

    4. In the Subscription Confirmation section, enter a success message.

      5. This text appears on a landing page when a person clicks the button in the double opt-in confirmation email.
    Custom webpage after a person confirms their subscription
    1. Select On.
    2. In the Sign Up Instructions, enter a message that tells the person to check their email to complete the sign-up process.
    3. To design an opt-in email, select Double Opt-In Email.

      4. For information on designing emails, see The email editor.

    4. In the Subscription Confirmation section, next to Use Custom Confirmation Webpage, select On.
    5. Under Confirmation URL, enter the URL of the webpage you want to display.
    Disable double opt-in —
    1. Select Off.
    2. In the Subscription Confirmation section, next to Use Custom Confirmation Webpage, select On.
    3. Under Confirmation URL, enter the URL of the webpage you want to display
    4. Under Success Message, enter a success message.

      5. This text appears when the person submits the sign-up form.

See also